Project Description
GOAL
Releasing the limited edition of Axe hair products.
STRATEGY
Several hair salons were opened in the VIP section of the stadiums of Boca and River. A group of soccer influencers created content, and we hired Il Figaro, the hairdresser of different football stars, to take part of this action.
RESULTS
685.000
unique accounts were reached
1.600.000
impressions
506.897
video views
450
haircuts were done in the halftime
