Successful cases

TUENTI

Objective

Amplification in campaign networks and brand awareness. Traction of public from online to conversion of sales off line, supporting promotion strategy in point of sale.

The strategy

With help from Influencers, contents of “memes and graphic humor” were generated to create knowledge about Tuenti. NOA (Northe western territory) Microinfluencers encouraged their audience to go to the truck located in their city, to play for prizes, having a unique opportunity to obtain the chip for free and generate additions to the Tuenti service.

The Results

Impressions (IG,TW,FB):
25.229.459
Total engagement:
1.160.079
IG Stories views:
5.290.280
Total OTS (YB,IG,TW,FB):
30.519.739

Successful cases