Succesful case
MOVISTAR: ELEGÍ CONECTARTE
Objective
Amplification in networks of the brand’s new communication platform and generation of conversation with new audiences.
The Strategy
With the slogan of putting the concept of “choosing” into practice, each influencer challenged his followers to “choose” a specific content to collaboratively create a content “together”
The Results
Estimated potential reach (impressions):
11.000.000
Social media impressions(FB,INS,TW):
10.244.086
Engagement total:
153.234