Succesful Case

HP Augmented Reality

Objective

Amplification of the promotional action of an augmented reality game. Product knowledge, brand awareness

The Strategy

We invited 4 entertainmnet influencers to come to the stand where the products where exhibited, were they danced with an augmentede reality of Santa Claus and photos were taken with the teams there were on the stand. They made posts that attracted 48,000 people to the stand.

The Results

Potential Reach (In IG followers):
412.028 K
Engagement (likes or comentarios):
54.217 K (13.15%)
Potencial reach (Amount of followers per stories):
755.100 K
Engagement (visualizations):
72.877 K (9,65%)
TOTAL Potential reach:
1.167.128 M