Succesful Case
HP Augmented Reality
Objective
Amplification of the promotional action of an augmented reality game. Product knowledge, brand awareness
The Strategy
We invited 4 entertainmnet influencers to come to the stand where the products where exhibited, were they danced with an augmentede reality of Santa Claus and photos were taken with the teams there were on the stand. They made posts that attracted 48,000 people to the stand.
The Results
Potential Reach (In IG followers):
412.028 K
Engagement (likes or comentarios):
54.217 K (13.15%)
Potencial reach (Amount of followers per stories):
755.100 K
Engagement (visualizations):
72.877 K (9,65%)
TOTAL Potential reach:
1.167.128 M